EN

Unconscious Beauty Bias (UBB).
Unconscious biases and prejudices
keep us from being our true, beautiful selves.

While we may not bring an end to
Unconscious Beauty Bias,
at SHISEIDO we think there’s much we can do.

SEE the reality,
SAY what you feel,
DO what makes the world truly beautiful.

Let’s take a step forward to make the world
ALIVE with Beauty.

SEE, SAY, DO.

Empathy, to embrace our differences.

SEE
Learn about UBB.
SAY
Talk about UBB.
DO
Take action on UBB.

SEELearn about UBB.

SEE UBB.

We surveyed people from 10 countries, collecting 5,000 UBB experiences.
Let’s learn about UBB.

SAYTalk about UBB.

SHISEIDO’S UBB STORYSHISEIDO’S UBB STORY

SHISEIDO’S UBB
STORY

What does UBB mean to us as SHISEIDO employees?
How do we feel about it and how have we faced it?

<span class="m-ico-insta"></span>UBB SHARING <br class="u-is-sp">WITH SEE, SAY, DO. <br class="u-is-sp">FILTER<span class="m-ico-insta"></span>UBB SHARING <br class="u-is-sp">WITH SEE, SAY, DO. <br class="u-is-sp">FILTER

UBB SHARING
WITH
SEE, SAY, DO.
FILTER

About my experience and UBB
Let’s talk about what we feel.

DOTake action on UBB.

SEE, SAY, DO.
PROGRAM

Learn more about SBAS 
(Sustainable Beauty Actions).

VIEW PROJECT
TOP
SEELearn about UBB.
SEE UBB.
We surveyed people from 10 countries, collecting 5,000 UBB experiences. Let’s learn about UBB.
SAYTalk about UBB.
SHISEIDO’S UBB STORY
What does UBB mean to us as SHISEIDO employees? How do we feel about it and how have we faced it?
UBB SHARING WITH
SEE, SAY, DO.
FILTER
Let’s talk about your experience and
what you feel about UBB.
DOTake action on UBB.
SEE, SAY, DO. PROGRAM
COMING SOON
SBAS