Unconscious Beauty Bias (UBB).
Unconscious biases and prejudices
keep us from being our true, beautiful selves.

While we may not bring an end to
Unconscious Beauty Bias,
at SHISEIDO we think there’s much we can do.

SEE the reality,
SAY what you feel,
DO what makes the world truly beautiful.

Let’s take a step forward to make the world
ALIVE with Beauty.